The beetroot colour created by KitchenAid is, as mentioned, very similar to magenta. The company wants this beautiful colour to remind cooks to make the most of everyday moments, and it will also act as a reminder to use a bit more of the rather special root vegetable in your cooking and baking. KitchenAid’s Beetroot colour is a gorgeous magenta with a luxurious satin finish. It is perfect for many dishes, including pancakes, hummus, salads, soups, cakes, and even brownies.
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It is also low in fat, full of minerals and vitamins and jam-packed with powerful antioxidants. The earthy flavour of the vegetable works well roasted, boiled and juiced.
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If you weren’t aware of what this incredible bulbous and sweet root vegetable can do, you might be surprised to learn the following: Beetroot can (amongst other things) increase energy levels, help to lower blood pressure, maintain skin health, and slow down the progression of dementia. If this is the case, could we be seeing mixers and blenders in blueberry, lime, ginger or even salmon in the future? Who knows! We might have stumbled upon a pattern here as KitchenAid’s choice of colour for 2022 is Beetroot, another of nature’s fabulous food creations. KitchenAid’s colour in 2021 was honey, and it’s no secret that honey is one of the world’s greatest superfoods. It is well known that colours inspire creativity in people, and the kitchen is an ideal home for creative minds. KitchenAid is a company that truly understands how powerful colours can be, and they are using it on their appliances to remind us to savour the simple joys in life.
It wasn’t until 1994 that KitchenAid decided to produce their kitchen appliance in different colours, with Sunny Yellow, Satin Chrome, Petal Pink, Antique Copper and Island Green being the first colours available.įollowing the popularity of the initial colour range, they added Tangerine Orange, Cobalt Blue, Apple Green, Pastel Yellow, Anthracite Grey and the colour most cooks associate with the brand, Empire Red. Over the next three years, KitchenAid sold more than 20,000 mixers, a remarkable number of sales for the time that helped to cement the company’s place in kitchen appliance history. Eight years later KitchenAid launched their follow-up model and it became an instant sensation, attracting a fanbase that included luminaries such as Ginger Rogers, Henry Ford and E.l.
It was more than a century ago, 1919 to be precise, when Ohio-based engineer Herbert Johnson unveiled the KitchenAid H5 to the world, the very first food mixer on the market.
It’s difficult to think of stand mixers without the name KitchenAid popping up. In 2021, the renowned kitchen appliance brand picked honey as its colour of the year and for 2022, they’ve chosen Beetroot. When it comes to bringing some colour into the kitchen, no company is better known for doing this than KitchenAid.
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